With a focus on quality and innovation, Pura offers a diverse range of craft cannabis products while actively participating in the development of cultivation, production, and retail facilities that shape the cannabis landscape in New York and New Jersey.

Welcome to Pura:  a state-of-the-art, fully integrated cannabis company founded to establish the standards for “artisan agriculture” and the purest, highest quality organic cannabis available anywhere.

We are a team of cannabis experts, including breeders, operators, growers, extractors, and branders, along with finance and operational leaders experienced in scaling operations across both private and public companies.

We are driven by an obsessive quest for purity, potency, and a commitment to consistently deliver ultra-pure, ultra-premium quality products and results throughout the business — from seed to sale.

It’s in our hearts and under our fingernails.

“WE ARE NOT MERELY A PRODUCT OF THIS INDUSTRY’S EXPLOSIVE GROWTH  — WE ARE ITS CULTIVATORS ”

— Jon lasser, founder of pura

Management

  • Jonathan Lasser

    Founder & President

  • Michael Gruber

    Chief Strategy Officer

  • Teddy Ward

    EVP & Chief of Staff

  • Joseph Korbar

    Chief Financial Officer

  • Susan Hawkins

    Controller

  • Mike Hoffman

    Head of Cultivation

  • Ila Hubbard

    Director of Greenhouse Operations

  • Suehiko Ono

    Director of Business Development

Advisors

  • Jason Rickertt

  • Francis Herbert

  • John Manolian

  • Doug Meyer

LET’S WORK TOGETHER

We’re building. We’re growing. And we want to hear from you. If you’re an investor, breeder, brand, grower, or just someone with a great idea — please reach out,  we LOVE making new friends.